Released on: February 13, 2008, 4:34 am

Press Release Author: Michele Madole

Industry: Entertainment

Press Release Summary: Las Vegas' Annual PGA TOUR Event Taking Shape with More
Sizzle and Star Power


Press Release Body: Las Vegas, Nevada, Feb 13,2008--The PGA TOUR's 26th annual Las
Vegas event has some exciting changes in the works for 2008, the first of a
five-year title sponsor commitment from Shriners Hospitals for Children.

Returning as Chairman of the Executive Committee of the Justin Timberlake Shriners
Hospitals for Children Open is Gary Davis, local businessman and Shriner. Davis has
been involved with the tournament for over twenty years in various capacities.
Assisting Davis is new Tournament Director, Mark Gardner who returns to Las Vegas to
assume the key financial and operational aspects of the event. Gardner's recent
posting was as Assistant Tournament Director for the Travelers Championship PGA TOUR
event in Hartford, CT for the past six years where he served as the Director of
Operations and Financial Affairs. Prior to Hartford, Gardner was a graduate student
in UNLV's Sport Management Department.

Complimenting the management team is Jan Leone, returning for the second year as
Director of Sales and Marketing. Leone came aboard in 2007 after spending 20 years
working in various marketing roles at the PGA TOUR in Ponte Vedra Beach, FL. She
now resides in Las Vegas and is spearheading all sales and marketing efforts for the
event. Mike Zampini, Operations Manager, is also marking his second year with the
Las Vegas tournament. Zampini completed his M.A. Degree in Sport Management at Ohio
State University in June 2007 and then joined the staff in Las Vegas where he was
integral to the success of the 2007 Frys.com Open. Zampini will oversee Volunteer
Coordination and Vendor Relations among other areas for the 2008 event.

The Justin Timberlake Shriners Hospitals for Children Open will take place at TPC
Summerlin October 13-19, 2008. This year's hospitality experience will again
include "The Hill" a 22,000 square-foot area overlooking the 16th, 17th and 18th
holes where guests can enjoy a fan-friendly atmosphere resplendent with seating
areas, tables and large plasma screen televisions for keeping up with all of the
sports action. The Hill features a 10,000 square foot covered venue as well as
outside patio tables and seating. In true Vegas fashion, The Hill offers guests an
incredible experience by granting views of the picturesque Las Vegas skyline and Red
Rock Canyon. Some of the city's finest restaurants will be on hand near The Hill, at
Restaurant Row. The Hill will be open Wednesday through Sunday of tournament week.
Additional enhancements to the event include a celebrity Pro-Am on Wednesday,
October 15th complimenting the regular Pro-Am taking place on Monday, October 13th.
The Tournament Host, Justin Timberlake will perform a private concert for the
Wednesday Celebrity Pro-Am participants and corporate hospitality clients. Details
on Timberlake's concert will be announced at a later date.

A preliminary schedule of events includes:
Monday, October 13th Pro-Am
Tuesday, October 14th Pro-Am Draw Party
Wednesday, October 15th Celebrity Pro-Am
Thursday, October 16th Professional Competition
Friday, October 17th Professional Competition
Saturday, October 18th Professional Competition
Sunday, October 19th Final Day of Professional Competition, Trophy Presentation by
Justin Timberlake

Note - A full schedule of tournament events will be released in the coming months so
stay tuned and mark your calendar for a week that promises to showcase world-class
golf and entertainment - Vegas style.

Gary Davis enthuses "This year we will begin to capitalize on the format changes
announced after last year's tournament; such as the Celebrity Pro-Am on Wednesday
and a return to the traditional four-days of play for the professional competition.
All 72 holes of the championship will be played at one course, TPC Summerlin and
will allow us to continue enhancing the experience for our spectators. I am
confident that this year's management team will achieve our goal of making the PGA
TOUR's Las Vegas stop the premier event of the Fall Series."

The event is expected to draw some of the top names on the PGA TOUR and will offer a
$4.1 million purse with the winner taking home $738,000. Last year's champion,
George McNeill (who scored his first-ever PGA TOUR victory) will return to defend
his title.

Corporate Sponsorships, Tickets and spots in the Pro-Am are on sale now and
available for purchase by calling the tournament office at 702-873-1010 or via
e-mail at jleone@jtshrinersopen.com. Grounds tickets start at $10 per day and
tickets to The Hill are $25, a steal for the venue and entertainment value.

About Shriners Hospitals for Children:
Shriners Hospitals for Children is a network of facilities in North America that
provides superior medical care at no charge to children under the age of 18. The
first Shriners Hospital opened in Shreveport, LA in 1922, and the network today
encompasses 22 hospitals in the United States, Canada and Mexico. To date, Shriners
Hospitals for Children has spent $11 million treating children in Southern Nevada.

About Justin Timberlake:
Timberlake, born Jan. 31, 1981, is a singer, songwriter, record producer and an
actor. He came to fame as one of the members of *NSYNC and has won 4 Grammy Awards
as well as an Emmy Award. In 2002, he released his debut solo album, Justified,
which sold more than 7 million copies worldwide. Timberlake's second solo release,
FutureSex/LoveSounds, was released in 2006 with the U.S. number-one hit singles
"SexyBack," "My Love," "What Goes Around...Comes Around" and "Summer Love." With
his first two albums, Timberlake has sold nearly 15 million copies to date. He is
the Chairman/CEO of his own record label, Tennman Records. He is also a partner in
the fashion label, William Rast. In January 2007, Timberlake embarked on the hugely
successful FutureSex/LoveShow World Tour.

About The PGA TOUR:
The PGA TOUR is a tax-exempt membership organization of professional golfers. Its
primary purpose is to provide competitive earnings opportunities for past, current
and future members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect
the integrity of the game; and to help grow the reach of the game in the U.S. and
around the world.

In 2008, the three Tours are competing in approximately 108 events for approximately
$355 million in prize money. Tournaments are being held in nine countries outside
the U.S. and in 37 states. In addition to providing competitive opportunities for
its membership, TOUR events also generate significant funds for local charities. In
fact, the three Tours have surpassed the $1 billion mark in overall charitable
contributions. The PGA TOUR's web site address is www.pgatour.com and the company
is headquartered in Ponte Vedra Beach, FL.
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Press contact:

Roughley Speaking Public Relations, Ltd.
Lisa Roughley
702-228-5169
lisa@roughleyspeakingpr.com


Contacts:

Michele Madole
Roughley Speaking Public Relations, Ltd.
Las Vegas, Nevada
United States.
702-466-4829
michele@roughleyspeakingpr.com
http://www.pgatour.com

Web Site: http://www.pgatour.com

Contact Details: Michele Madole
Roughley Speaking Public Relations, Ltd.
Las Vegas, Nevada
United States.
702-466-4829
michele@roughleyspeakingpr.com
http://www.pgatour.com